New: Advanced Attribution is here! A rebuilt “How did you hear about us?” (HDYHAU) survey.

Learn more.

New: Advanced Attribution is here! A rebuilt “How did you hear about us?” (HDYHAU) survey.

Learn more.

Get a demo

Get Started

Advanced Attribution is live

See what’s new

The post‑purchase survey that thinks like your customers.

Attribution surveys with an adaptive follow-up. Every answer becomes a source you can act on.

Get Started

Get a demo

Free plan · No credit card required ·

On Shopify? Install in minutes.

How did you hear about us?

Google search

YouTube

Instagram

Other

Where on YouTube?

A creator

Which creator?

@emmachamberlain

How did you hear about us?

Google search

YouTube

Instagram

Other

Where on Instagram?

An influencer

Which influencer?

@emmachamberlain

How did you hear about us?

Google search

YouTube

Instagram

Other

Emma Chamberlain

Where did you see her?

Instagram

Helping thousands of marketing teams measure marketing

Trusted by Skims, Thorne, Eight Sleep, Vuori, Portland Leather, Bombas, Ruggable, Quince, Caraway, Insurify, Harry’s, Ilia, OluKai, Mattel, ARMRA, Dr. Squatch, Lola Blankets, Salt & Stone, IM8, Kylie Cosmetics, Graza, Glossier, Our Place, Béis, Momentous, Huel, Good American, Phlur, Jolie, Brooklinen, Made In, Ritual, Seed, MERIT, Peak Design, Pair Eyewear, Blueland, Thrive Causemetics, Boody and UndrDog.

Meet our customers

Helping thousands of marketing teams measure marketing

Meet our customers

Helping thousands of marketing teams measure marketing

Meet our customers

our mission

Decode customer minds to transform how brands grow.

Our mission is to bridge the gap between metrics and meaning—revealing the true drivers of customer decisions at scale. By capturing authentic customer insights at the moment of conversion, we help brands build marketing strategies based on real customer understanding, not just click data.

All your attribution surveys in one place

Implement

capture

Analyze

integrate

1. implement

Implementation that Fits Your Stack

Deploy across any platform—from one-click Shopify post-purchase surveys to custom consumer & B2B applications. Our flexible implementation options ensure attribution data flows no matter your infrastructure.

shopify

custom

GTM

Learn more

Fairing installs on Shopify in one click and adds a "How did you hear about us?" survey to the order confirmation page

1. implement

Implementation that Fits Your Stack

shopify

custom

GTM

Learn more

1. implement

Implementation that Fits Your Stack

Learn more

shopify

custom

GTM

Fairing survey builder with a "How did you hear about us?" question and an automatic follow-up for the Podcast answer

2. Capture

Category-defining attribution surveys

Purpose-built for attribution accuracy, with intelligent response validation and contextual follow-ups that reveal the complete customer journey.

Learn more

3. Analyze

Understand True Channel Performance

Merge attribution responses with behavioral data to reveal true channel performance. Validate marketing spend with direct customer feedback, not just pixel data.

Learn more

Fairing dashboard charting "How did you hear about us?" answers by channel over time

Fairing integrations settings listing analytics and marketing tool connections

Integrate

Attribution Data Where You Need It

Sync attribution survey data directly to your warehouse, analytics tools, and marketing platforms. Native integrations ensure continuous data flow into your existing stack.

Tiktok

Klaviyo

Meta

GA4

Google Sheets

Segment

View all integrations

Blog

View All